The ZOË Challenge is our chance to make a HUGE difference with our regular buying decisions.
As a corporation all you need to do is think 1.1.1:
- One Event – Choose 1 event each year where gift spending reflects approximately 10% of what is spent overall;
- One Approval – Get executive approval to buy items produced in accordance with fair trade principles for this event’s gifts from a reputable vendor;
- One Time a Year – Repeat every year – make this a part of annual CSR (Corporate Social Responsibility) plan.
As an individual it's even easier, we can all make a difference, why not invite 3 friends to join you?
- Ask 3 friends to do the same.
That's it! If we all did this, our collective purchases would funnel millions of dollars to the creation of jobs with dignity in developing nations. Just 10% of what North Americans spend on gifts/donations could generate $89.4 billion dollars that would create growing economies helping to break the cycle of poverty in developing nations.
Spread the word and let's get as many people as we can to Take The ZOË Challenge!