I wanted to let you know about the ZOË Challenge. It’s ¬an exciting opportunity to be a part of a movement that empowers local village people in developing countries through our regular everyday purchases. You can watch the challenge at: http://vimeo.com/16003477 Just 10% of what North Americans spend on gifts and donations could generate $84.9 billion dollars that would create growing economies helping to break the cycle of poverty in developing nations. The ZOË Challenge is our chance to make a HUGE difference with our regular buying decisions. As companies and organizations all we need to do is THINK 1:1:1 : • One Event – Choose 1 event each year where gift spending reflects approximately 10% of what is spent overall; • One Approval – Get executive approval to buy items produced in accordance with fair trade principles for this event’s gifts from a reputable vendor; • One Time a Year – Repeat every year – make this a part of annual CSR (Corporate Social Responsibility) plan. As an individual it's even easier, we can all make a difference! So join me, and take the ZOË Challenge. I for one think, we can do this! </b></b>